Underwriting

Interested in underwriting with KNAU? Email Shelly Watkins or Cory Sheeley or call 1-800-523-5628 for more information.

Underwriting is a 20-second message of corporate support for the informative, cultural, and educational programs found on KNAU in northern Arizona.

• Underwriting Singles You Out

Underwriting on KNAU places you, your product, or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising.

• You can reach a specific target audience

KNAU offers you the chance to sponsor one or more programs, allowing you the freedom to select the programming that will reach your segment of the market with the greatest potential.

• Underwriting identifies your company as socially aware

An association with KNAU, and with our long-standing reputation for social responsibility, identifies your company as a civic- and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

NPR listeners are your best customers

• Twice as likely to hold an upper management or professional position
• 3 times more likely to have a college education
• 2 times more likely to own a home
• 95% more likely to have a household income of $75,000 or more
• 120% more likely to have a household income of $150,000+
• 148% more likely to travel for business
• 73% more likely to have an IRA account

(Source: MRI, Doublebase 2006)

All underwriting credits are read by KNAU's hosts, in order to blend with the tone of public radio.  Listeners will hear your sponsorship credit as a seamless part of the programming they enjoy and your message will air in a clutter-free, "non-commercial" environment.