Music
12:42 pm
Sun July 29, 2012

Olympic Mashups Make The Mood In London

Originally published on Sun July 29, 2012 3:12 pm

You might not be able to hear it on television, but in the Olympic stadiums and arenas of London over the next weeks, games-watchers will be treated to some exclusive new tracks from world-renown mashup artist Jordan Roseman, better known as DJ Earworm.

"Out of the blue, there was an email," Roseman tells weekends on All Things Considered host Guy Raz. "They wanted these mixes."

Olympic organizers asked Roseman for nine tracks, each with a loose theme, to be played as atmospheric music in Olympic venues. One, called "British Time Machine," combines British hits from the past five decades. Another combines songs with lyrics and imagery about rain, which will be played if an event is delayed due to weather.

And there's an inspirational mix called simply "Gold" that features an audacious combination of "Bugler's Dream," (the fanfare used in U.S. network Olympic broadcasts) and the hit song "Give Me Everything" by rapper Pitbull. Roseman says he used "Bugler's Dream" thinking it was the official Olympic theme song — but when he delivered the mix to Olympics officials, they were stumped.

"They actually asked me what that music was," he says. "And I was shocked, and then I went on Wikipedia and realized that's the Olympic theme from an American perspective."

Still, organizers were thrilled with the mixes, he says, including the sound of "Gold."

"It's like you've just won. The world is really good right at this moment. We're shining, and it's perfect."

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

Transcript

(SOUNDBITE OF SONG, "BUGLER'S DREAM")

GUY RAZ, HOST:

Now for some Olympic music.

(SOUNDBITE OF SONG, "BUGLER'S DREAM")

RAZ: Jordan Roseman, better known as DJ Earworm, is a pretty famous mashup artist.

DJ EARWORM: Which means that I make music that's entirely cut up from previously existing music.

RAZ: So he can take this Olympic fanfare...

(SOUNDBITE OF SONG, "BUGLER'S DREAM")

RAZ: ...and mash it up with, say, a song by hip-hop star Pitbull.

(SOUNDBITE OF SONG, "GOLD")

PITBULL: (Singing) Tell them hey, give me everything tonight.

RAZ: And why would he do that? Well, because the International Olympic Committee asked him to, to create about 10 different mashup tracks using all kinds of pop songs; to play at venues, stadiums, arenas - all during the Olympic Games.

(SOUNDBITE OF SONG, "GOLD")

JOURNEY: (Singing) Don't stop believing...

RAZ: So what - how did this happen? One day, like, the International Olympic Committee called you and said, hey...

DJ EARWORM: Pretty much. Pretty much. You know, out of the blue, there was an email, and they wanted these mixes.

RAZ: Now, each song Roseman created has a loose theme. There's one with only top British female singers; one that combines songs about rain, to play if an event is delayed because of weather. And this one you've been hearing? Roseman calls it "Gold."

(SOUNDBITE OF SONG, "GOLD")

FLO RIDA: (Singing) ...I get a good feeling, yeah...

DJ EARWORM: Like Flo Rida says, good feeling.

TAIO CRUZ: (Singing) ...on and on and on...

DJ EARWORM: You know, it's like you just want...

(SOUNDBITE OF SONG, "GOLD")

JOURNEY: (Singing) It goes on and on and on and on...

DJ EARWORM: The world is really good right at this moment. We're shining, and it's perfect.

(SOUNDBITE OF SONG, "GOLD")

CRUZ: (Singing) ...we're gonna light this up like it's dynamite.

SURVIVOR: (Singing) Rising up, back on the street...

RAZ: Wow.

(LAUGHTER)

RAZ: DJ Earworm, I'm hearing - let's see, I got "Dynamite," by Taio Cruz; "Don't Stop Believin,' " by Journey; and then it goes into "Eye of the Tiger," by Survivor, man.

(SOUNDBITE OF SONG "GOLD")

PITBULL: (Singing) Tell 'em hey...

DJ EARWORM: Yeah. There's some classical music. And, you know, you'll hear some hip-hop in there.

(SOUNDBITE OF SONG "GOLD")

FLO RIDA: (Rapping ) Mountain top, walk on water. I got power, feel so royal...

DJ EARWORM: It goes on.

RAZ: Wow.

(LAUGHTER)

(SOUNDBITE OF SONG, "GOLD")

FLO RIDA: (Rapping) ...got adrenaline, never giving in.

RAZ: All right. Let's talk about another one. This one's a song you call "Faster, Stronger." We're talking about athletes pushing the limit, I'm assuming; right - that sort of thing?

DJ EARWORM: Mm-hmm. Yeah.

RAZ: OK. Let's hear this one.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

RAMONES: (Shouting) Let's go. Go. Go. Go...

RAZ: OK. That's the beginning; a little Ramones there.

(LAUGHTER)

RAZ: Later, you've got this amazing pairing of Bruce Springsteen and the teen boy band One Direction.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

BRUCE SPRINGSTEEN: (Singing) Baby, we were born to run...

ONE DIRECTION: (Singing) Na, na, na, na, na, na, na, na, na.

RAZ: Man.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

ONE DIRECTION: (Singing) Na, na, na, na, na, na....

SPRINGSTEEN: (Singing) Yes, girl, we were.

RAZ: Oh, wow. That's amazing.

(LAUGHTER)

RAZ: Did you get permission from Bruce Springsteen? Would he, like, be cool with that?

DJ EARWORM: You know, this is not for distribution. This is, you know...

RAZ: By the way, sorry Bruce. Go ahead. Go ahead.

(LAUGHTER)

DJ EARWORM: So we have a lot of leeway of what we can do.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

SPRINGSTEEN: (Singing) Whoa-oh-oh-oh.

ONE DIRECTION: (Singing) Na na na na na na na na na.

SPRINGSTEEN: Whoa-oh-oh-oh-oh-oh-oh.

RAZ: So how do you come up with that in your head? Are you just thinking - you - are you listening to "Born to Run," and then you're thinking, hey, you know, I really like that song by One Direction. I think they go together.

DJ EARWORM: (LAUGHTER) Well, it's funny because I wanted half the mix to be about running, and half the mix to be about being strong. And so "Born to Run," it's just iconic and...

(SOUNDBITE OF SONG, "FASTER, STRONGER")

SPRINGSTEEN: (Singing) ...strap your hands 'cross my engines...

DJ EARWORM: Then I realized, oh, that One Direction song, it's in the same key and the same tempo. At first, I was just thinking, wouldn't it be funny.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

SPRINGSTEEN: (Singing) We got to get out while we're young...

DJ EARWORM: And then I put it together, and I was like, well, it is funny, but it actually sounds good.

(SOUNDBITE OF SONG, "FASTER, STRONGER")

SPRINGSTEEN: (Singing) Baby, we were born to run.

ONE DIRECTION: (Singing) Na na na na na na na na na.

SPRINGSTEEN: (Singing) Oh, honey, tramps like us.

ONE DIRECTION: (Singing) Na na na na na na na.

SPRINGSTEEN: (Singing) Baby, we were born to run.

RAZ: OK. So the beginning of your "Gold" mix, right, this is where you've got the song "Give Me Everything" by Pitbull.

DJ EARWORM: Mm-hmm.

(SOUNDBITE OF SONG, "GOLD")

PITBULL: (Singing) Tell 'em hey, give me everything tonight.

RAZ: And it's over the, like, the Olympic theme song - which apparently, is not the Olympic theme song.

DJ EARWORM: No. It's "Bugler's Dream," which NBC and ABC play. It's funny because I gave them the mix, and they actually asked me what that music was.

(SOUNDBITE OF SONG, "GOLD")

JOURNEY: (Singing) Don't stop believing...

DJ EARWORM: I was shocked. And I went on Wikipedia, and I realized, oh, that's the Olympic theme from an American perspective.

RAZ: So if you watch this - it's crazy - if you watch the Olympics in Russia, you would not hear that theme song.

DJ EARWORM: No.

RAZ: We've been...

DJ EARWORM: Brainwashed.

RAZ: We've been brainwashed. Yeah.

(LAUGHTER)

RAZ: Jordan Roseman, also known as DJ Earworm. His Olympic mashups - including this last one, called "Hello" - will be heard at venues and stadiums during the next few weeks, at the 2012 Olympic Games in London. And you're listening to ALL THINGS CONSIDERED, from NPR News.

(SOUNDBITE OF SONG, "HELLO")

PAUL MCCARTNEY: (Singing) Oh, no. I don't know why you say goodbye. I say hello...

MARTINA SORBARA: (Singing) Hello. I'm not the kind of girl to get messed up with you. Hello... Transcript provided by NPR, Copyright NPR.

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