In the world of fast fashion, two U.S.-based companies loom large: Forever 21 and American Apparel. Both are based in Los Angeles, but the two could not be more different.
American Apparel proudly boasts that the clothes it sells are "made in the USA." In contrast, Forever 21 subcontracts with factories all over the world.
Dov Charney, American Apparel's Canadian-American founder and CEO, has a reputation. "I knew from a very early age — in elementary school — that I was going to rub some people the wrong way," he says.