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NPR listeners are your best customers
- Twice as likely to hold an upper management or professional position
- 3 times more likely to have a college education
- 2 times more likely to own a home
- 95% more likely to have a household income of $75K+
- 120% more likely to have a household income of $150,000+
- 148% more likely to travel for business
- 73% more likely to have an IRA account
(Source: MRI, Doublebase 2006)
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| Holiday Broadcast Specials |
KNAU's holiday gift to Underwriters - new and old - a Holiday Broadcast Special. Reach KNAU's audience and wish your patrons Happy Holidays in your own way. KNAU is offering spots at discounted rates for the holidays. Several packages are available for your budget. Call Moira or Shelly today! 928-523-5628
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| Become a KNAU Underwriter |
Underwriting is a 20-second message of corporate support for the
informative, cultural, and educational programs found on KNAU in
northern Arizona.
| Underwriting singles you outUnderwriting
on KNAU places you, your product or service in a unique position by
clearly separating your name from the clutter inherent in commercial
advertising. Just as you, the underwriter, support KNAU, KNAU's loyal
listeners will support you. 72% of KNAU's listeners purchase products because they heard an announcement on air (KNAU Member Survey, March 2008).
You can reach a specific target audienceKNAU
offers you the chance to invest in one or more programs, allowing you
the freedom to select the programing that will most economically reach
your segment of the market with the greatest potential. 86% of KNAU's listeners say they would support companies that support public radio (KNAU Member Survey, March 2008).
Underwriting identifies your company as socially aware
An
association with KNAU, with its long-standing reputation for social
responsibility, identifies your company as a civic and community-minded
organization with an interest in the public that goes beyond simply
selling a product or service. 75% of listeners view social responsibility and environmental protection as "very important" - a significantly higher proportion than the general population. |
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| Frequencies |
KNAU serves a huge coverage area: ranging from Kingman on the west to Ganado on the east; Grand Canyon Village and Page on the north to the fringes of the Phoenix metro area on the south. KNAU's coverage area also includes both the Navajo and Hopi Reservations.
Classical Music and News (FM)
| News and Talk (FM) | Region
| Frequency | Region
| Frequency | Flagstaff & Sedona
| 88.7 | Flagstaff & Page
| 91.7 | Cottonwood & Verde Valley
| 102.5 | Cottonwood & Verde Valley
| 103.3 | Grand Canyon
| 90.3 | Page | 102.7 | | Kingman | 89.3 | Prescott | 89.3 | | Payson | 93.5 | | | | Prescott | 106.1 | | | Show Low & White Mountains
| 90.7 | | | | Vernon/Concho | 105.3 | | |
KUYI Hopi Radio 88.1 FM occasionally rebroadcasts KNAU programming
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| A Few Words from our Sponsors |
"It seems that our increased marketing has paid off and we are pretty busy. About 10 or so people have told me they heard us on NPR already"
-Nicholas Allen Express Valuation
"The Powell Symposium is FULL! We had a wonderful response and now we don't have any room left...I am a believer!"
-Erin Manzutto The Powell Symposium
Our customers say "We want to support your business because you support public radio"-Eric Moore Jay's Bird Barn
"On
the very first day of our underwriting campaign, we received a booking
from a new guest who heard about us on KNAU that morning. Wow, we were
impressed!"
- Paul Kulpinski Mountain Wave Healing Arts
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KNAU in the Market
| - #1 Morning Drive in Flagstaff/Prescott Market (KNAU/KPUB) 1
- #1 Saturday and Sunday mornings (KNAU/KPUB) 2
- #1 choice of college-educated listeners 3
- #1 favorite with households earning $50K and above 4
- #1 public radio station in Coconino & Yavapai Counties 5
- 53,000 weekly listeners 6
- 16.5% exclusively listen to KNAU 7
| 1 Flagstaff-Prescott Arbitron MSA, AQH Share, Persons 12+, M-F 6 A - 10A, Sp08 2 KNAU/KPUB simulcast, Flagstaff-Prescott Arbitron MSA, AQH Share, Persons 12+, Sat/Sun 6A-10A, Sp08 3 Flagstaff-Prescott Arbitron MSA, AQH Share, Persons 18+, M-Sun 6A-Mid, Sp08 4 Flagstaff-Prescott Arbitron MSA, AQH Share, Persons 12+, M-Sun 6A-Mid, Sp08 5 Phoenix Arbitron, Coconino and Yavapai Counties, Cume & AQH Persons 12+, M-Sun 6A-Mid, Sp08 6,7 Phoenix Arbitron Total Market, Cume Persons, 12+, M-Sun 6A-Mid, Sp08 |
| Contact Us |
Underwriting and Corporate Support Moira Clark Underwriting Manager p (928) 523-8749 f (928) 523-7647
Shelly Watkins Underwriting Representative p (928) 523-8734 f (928) 523-7647
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