Urban Outfitters

A federal judge has dismissed two counts in a lawsuit the Navajo Nation filed against clothing retailer Urban Outfitters Inc.

U.S. District Judge Bruce Black in New Mexico says the tribe didn't show that the "Navajo" mark is famous.

Black wrote Friday that few courts have found trademarks to qualify as "famous." The legal definition must be met to move forward with federal and state dilution claims.

Black says the "Navajo" trademark is more of a niche and not recognized as a household name in the United States.

The Navajo Nation is demanding Urban Outfitters pull the "Navajo" name from its products. The lawsuit was filed late Tuesday in Federal court. 

The suit accuses the clothing chain of violating the federal Indian Arts and Crafts Act. That law makes it illegal to sell merchandise that falsely suggests it’s made by American Indians when it’s not.